Taylor Swift has been named Spotify’s most-streamed artist globally for the second year in a row in 2024. Her album, The Tortured Poets Department, contributed significantly to this success, becoming the most-streamed album of the year. Swift’s music received over 26.6 billion streams on Spotify this year.
A Record-Breaking Year for Taylor Swift
The Tortured Poets Department broke several Spotify records. It reached over 300 million streams in one day and surpassed 1 billion streams in its first week. This year has been remarkable for female artists, with eight of the top ten most-streamed albums globally.
Notable albums included Billie Eilish’s Hit Me Hard and Soft (No. 2), Sabrina Carpenter’s Short n’ Sweet (No. 3), Karol G’s Mañana Será Bonito (No. 4), Ariana Grande’s Eternal Sunshine (No. 5), Swift’s own 1989 (Taylor’s Version) (No. 6), SZA’s SOS (No. 7), and Swift’s Lover (No. 8).
Celebrating Swifties: Exclusive Features and Badges
In 2024, Spotify introduced special features for Taylor Swift fans in their Wrapped summary. This year, for the first time, a Wrapped badge appeared on her Spotify profile. Fans also enjoyed custom animations for Taylor’s albums, such as sparkles for Fearless (Taylor’s Version) and seagulls for 1989 (Taylor’s Version).
Moreover, Spotify teamed up with Snapchat to create an AR lens. This lens includes Wrapped bracelets featuring a Global Top Artist Badge charm to celebrate Swift’s achievements. Special displays highlighting Swift’s success were set up in major cities like New York, Toronto, London, and Jakarta.
